Senior product, brand and web designer. Open to full-time and part-time roles.
I design and direct brands, websites and payment products.
25+ years across brand, web and product. I took a checkout to a 95%+ payment success rate and grew a consumer app to 5,000 users. I ship working pages and tools in WordPress, Framer and AI coding tools.
Based in Pune, India. Open to remote roles, full-time or part-time.
95%+
Payment success rate at PayGlocal via Checkout payment flow design
$12M
Series B, June 2022. I designed the pitch deck
5,000
Pepmo app users, 4.8 stars on app store and play store
100+
Websites with US partners remotely for 10+ years
What I do
Brand, web and product, from the first idea to the shipped page.
01
Payments and checkout.
I design flows that ask only for what a payment needs. PayGlocal’s success rate went above 95%.
02
Product, zero to one.
I take an idea to a working product with a small team. Pepmo reached 5,000 users on a thin budget.
03
Brand and identity.
Logos, brand systems, decks and collateral. I designed the deck behind a $12M round.
04
Websites that work.
WordPress and Framer sites built for clarity, speed, SEO and accessibility. 100+ for US clients.
05
Design systems and handoff.
I build systems developers can use, and work with developers so design ships as designed.
06
Building with AI tools.
I build working pages and tools myself, including ShouldCheck, a WordPress plugin.
I ask what the work is for before I start.
I show the decision, not only the screen.
I work with developers, not around them.
I deliver on the date I give, across time zones.
Selected work
What was broken, what I decided, and what changed.
01
PayGlocal
Fintech
Chief Design Officer, then Fractional CDO
4 years
Situation
A cross-border payment is not one flow. PayGlocal's checkout put several columns of mixed information on one screen. Every new rule meant a rebuild.
Decision
I thought of the checkout as a server rack. Instead of a separate design for each use case, I built modular trays in a single column. Each payment loads only the trays it needs.
Outcome
After the new checkout and the design system behind it, payment success rate went above 95%. The single-column flow was also simpler for customers to follow.
02
SpendOS and Pepmo
Fintech
Co-Founder, product and design
Apr 2023 to May 2026
Situation
Payppy launched Pepmo, a gift card app for consumers. It reached 5,000 users and a 4.8 rating on both app stores, on a thin budget.
Decision
The market would not fund a consumer loyalty app, so we built SpendOS for banks and brands.
Outcome
We built the product and have leads, but none have moved. The company is still following up with them. I paused my own work in May 2026.
03
Global Studio Practice
Various sectors
UX, UI and product designer
25+ years
Situation
Many US companies hesitate to hand design work to a designer abroad. They worry about quality, timing and communication.
Decision
I earned trust the plain way: clear briefs, clear handoffs, and delivery on the date I gave. I worked with one US partners on 100+ WordPress websites. I mentor designers through ADPList.
Outcome
Two of my partnerships lasted more than ten years.
I started in 1998 as a design teacher. Since then I have designed brands, websites and products for local businesses in India, for US companies across time zones, and for a payments company in India.
I want the decision to be clear before the screen is drawn.
Most recently I co-founded Pepmo. We grew a gift card app to 5,000 users, then built SpendOS with a team of five, a product for banks and fintech teams. Pepmo is on hold now, and I'm ready for my next team.
Experience
25+ years across brand, web and product
Looking for
Full-time or part-time, remote
Strengths
Payments and checkout, brand, WordPress, Framer
Based in
Pune, India
How I think about clarity and decisions.
Short pieces on design, clarity and the decisions behind the work